Tools should serve your process, not define it
Designed with you. Built, hosted and run by Track, on the tools you already use. A working app in days. In production within four weeks.
See what we build →Suggested intervention
Meet the new VP this week. Lead with the second workspace as an expansion path.
Illustrative app · built to your process
Built on the stack you already have
The problem
Working out which customers are about to churn, today:
The same account data pulled from four systems into one spreadsheet, by hand.
Health scores updated once a month, weighted by whoever filled them in.
Churn risk spotted at renewal, when it's hardest to change the outcome.
How we got here
CRM for sales, a ticketing tool for engineering, a spreadsheet for everything else.
Teams bent their process to fit the templates, because the templates couldn't bend.
Your best operators became the integration layer.
Track flips it around. Process first. Then software built to fit it, alongside the tools that already work.
Read why we started Track →Your three options
Off-the-shelf tools are right for standard work. Building it yourself is right for a quick experiment. For the workflows your company actually runs on, you need something else.
Fits your process
Designed with your team first
Works across tools
Built on your existing stack
Who runs it
Track hosts, monitors and maintains it
Security and access
SSO, access controls, audit logs
Engineering time
None
Time to value
A working app in days, in production within four weeks
Fits your process
You adapt to the vendor's template
Works across tools
Adds one more silo
Who runs it
The vendor, on their roadmap
Security and access
Another vendor review
Engineering time
Integration projects
Time to value
Months of rollout
Fits your process
If you already know what to build
Works across tools
Brittle scripts and one-off connectors
Who runs it
Whoever built it, until they move on
Security and access
Often never reviewed
Engineering time
Pulled off the product roadmap
Time to value
Days to a demo, months to trust it
The Track approach
Two things that rarely live under one roof: people who have run operations at scale, and a platform that turns their design into production apps.
01 · Operators
We've run operations and engineering at Google, Stripe, Twitter, Facebook and Tines, and advised dozens of companies since, from fast-scaling global businesses to early startups. We sit with your team, map how the work really runs, and design how it should run.
02 · Platform
The Track harness builds, hosts and maintains custom agentic apps on top of your existing tools, using your data and context from day one.
How it works
The 4-week pilot. One workflow. Fixed scope, fixed fee. A working app in days, in production by week four.
What we build
These are examples of the apps we build, not the full list. If a workflow runs across several tools and someone holds it together by hand, we can build for it.
Combines usage, CRM, Slack and support signals into a live score, flags churn and expansion, and suggests the next move.
Removesthe monthly health spreadsheetLearn more →RevOpsRoutes non-standard deals for approval and writes the terms back to the CRM.
Removesapproval chasing in SlackLearn more →Customer successTurns a closed deal into kickoff docs, tickets and a channel, then tracks every step.
Removesthe handoff spreadsheetLearn more →FinanceRuns the close checklist, pulls the numbers and flags what's blocking sign-off.
Removesstatus meetingsLearn more →ProcurementOne request that reaches legal, security and finance in the right order.
Removesemail chains and lost formsLearn more →SupportReads the ticket, gathers account context and routes it to the right engineer.
Removescopy-paste between toolsLearn more →Apps run on the tools you already have. Keep what works.
The harness picks the right model for each task and can switch as models improve.
SSO, role-based access and audit logs by default.
Hosting, monitoring and updates are on us, not your product team.
The team
Your best people are doing the work your software should be doing.
Track builds that software, designed around how your team actually works, running on the tools you already have. A working app in days, in production within four weeks. The longer that workflow runs by hand, the more it costs you.
